KidSuper revealed their new collaboration with Mercedes-Benz, unveiling a fully customized CLA model along with a matching apparel collection.
The car, which looks straight out of a video game, features custom patchwork body panels, external rivets, and a hot air balloon attachments. Matching the car is a full line of apparel including workwear-style jackets, utility pants, printed denim, and caps, all carrying KidSuper Studios and Mercedes-Benz branding throughout.
The lookbook features models posed on and around the car under a night sky, showcasing both the car and the collection.
The KidSuper x Mercedes-Benz collection made its debut at Paris Fashion Week and is part of a wider campaign spotlighting the creative redesign of the CLA coupe. Mercedes and KidSuper are calling the partnership a celebration of art, engineering, and storytelling.
No official word yet on if the car will ever go into public production, but the collection is expected to release soon.
