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Jewelry Influencer “The Watch King” Robbed of $560K in Queens, Calls It a Set-Up

Jewelry influencer Moshe Haimoff, better known as “The Watch King,” was robbed outside his Queens home last week in a violent attack caught on camera. The two masked suspects used a stun gun and made off with nearly $560,000 in jewelry, including a $400,000 watch.

The incident happened around 10 a.m. Wednesday as Haimoff stood near his SUV. Surveillance footage shows one suspect wearing a construction vest approach and pin him down, followed by a second masked accomplice. Together, they stole his watch, a chain, and three bracelets. Haimoff says the suspects fled in a silver Mercedes-Benz SUV with a getaway driver.

Moshe Haimoff © – All Rights Reserved

“They knew where I lived. I’m sure it was a set-up,” Haimoff said. “My neighbor left the house two minutes before me and nothing happened to him.”

The attackers initially took another necklace but threw it back after noticing it had Haimoff’s “WK” logo engraved. “They said, ‘We can’t use this,’ and tossed it back at me,” he recalled.

Haimoff was taken to New York-Presbyterian Queens Hospital with bruises and cuts on his wrist and neck. Though the physical injuries were minor, he says the emotional toll has been heavy. “I’m scared to leave my house now,” he said. “This is where I’m supposed to feel safe.”

Haimoff, who has over 2 million followers and a client list that includes Pete Davidson, now has round-the-clock security and is taking extra precautions daily. “Thank God I’m alive,” he added. “That’s all that matters.”

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