A$AP Rocky has officially launched his first collection with Ray-Ban since being named the brand’s creative director earlier this year. The drop, titled the “Next Generation” collection, reworks three of Ray-Ban’s classic styles: the Wayfarer, Clubmaster, and Balorama.
All three frames have been redesigned with oversized proportions and sharp detailing. The Wayfarer gets a taller and wider silhouette, the Clubmaster adds gold accents and a thicker browline, and the Balorama is updated with a sleek, wraparound look. Each pair features custom packaging and co-branding from Ray-Ban and Rocky’s creative agency AWGE.
The designs were influenced by classic Hollywood icons, with Rocky saying he wanted to bring a bold, modern edge to timeless frames.
The “Next Generation” collection is available now at select Ray-Ban locations and online.
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