Guess to Go Private in $1.4 Billion Deal With Authentic Brands
Guess Inc. is set to go private after striking a $1.4 billion deal with Authentic Brands Group, the parent company of Reebok, Brooks Brothers, Nautica, Sperry, and Dockers. The agreement will give Authentic Brands a 51% stake in Guess’s intellectual property, while co-founders Maurice and Paul Marciano and current CEO Carlos Alberini will retain the […]
INEVERHEARDOFYOU Reveals First Original Sneaker Following Nike Cease & Desist
After facing a cease & desist over their “F*ck Off 1s” and other custom takes on Nike and Jordan silhouettes, INEVERHEARDOFYOU is back with another shoe, but this time it’s all their own. The brand just revealed its first original sneaker design, ditching the base of Nike models for a completely independent silhouette. The shoe […]
Sterling Ruby and Vans OTW Introduce the Future Clog
Sterling Ruby’s S.R. STUDIO LA. CA. and Vans OTW have unveiled their latest project, the Future Clog. Inspired by Ruby’s time in the Netherlands, where wooden clogs were a daily staple, the Future Clog reimagines that shape into an oversized, asymmetrical slip-on that blends tradition with futurism. The shoe releases in three colorways: all-white, marbled […]
HELLSTAR Signs First NIL Athletes as It Expands Sports Label
HELLSTAR Sports, launched in early 2024, has officially signed its first Name, Image, and Likeness (NIL) athletes: Danny Lang and Gavin Honore. Traditionally, HELLSTAR Sports focused on sponsoring youth 7-on-7 football teams but, with this new announcement, they are now officially signing individual athletes. The first athlete signed is Danny Lang, a four-star defensive back […]
Crocs Taps the NFL for Multi-Year Footwear Deal
Crocs has officially signed a multi-year deal with the NFL, kicking off a collection that combines football and signature designs. The NFL x Crocs Collection brings Classic Clogs dressed in team colors, mascots, and logos, along with customizable Jibbitz™ charms. The first drop covers 14 teams, including the Kansas City Chiefs, Pittsburgh Steelers, Detroit Lions, […]
A$AP Bari Reveals New Footwear Brand “VARIOUS” With Debut Sneaker, the ZERO
A$AP Bari has launched a new footwear label called VARIOUS, marking his long-awaited return to the sneaker world. The first model under the brand is the ZERO, a chunky design with futuristic details. The ZERO comes in several colorways, including black, acid green, and metallic silver. Early images show a mix of polished pairs and […]
Justin Bieber Reveals First Look at SKYLRK Skate Shoes
Justin Bieber has given a first look at the debut skate shoes from his new brand, SKYLRK. The brand, which he launched earlier this year, is Bieber’s first step back into fashion after leaving his old brand, Drew House. The upcoming skate shoes feature a mix of materials and playful colorblocking. The upper combines smooth […]
Lil Yachty Disses Rick Owens Twice in 30 Days
Lil Yachty is making it clear he’s done with Rick Owens. Over the last month, the Atlanta rapper has taken shots at the designer not once, but twice. The first came in his recent track I Need Meds, where Yachty rapped, “y’all done burnt it, I’m donating Rick. I can’t wear it no more, dat […]
Warren Lotas Responds to Backlash Over His Bootleg Dragon Ball Z Collab
Bootlegging in streetwear has always been a form of rebellion, but lately it’s been evolving. Instead of reworking existing products, artists and brands are now creating entirely fake collaborations with major names, blurring the line for profit. In recent years, this movement can be traced back to ASSPIZZA, who dropped a “fake” Supreme triple box […]
Pharrell Launches New Brand & Creative Label, VIRGINIA
Pharrell has officially introduced VIRGINIA, a new platform and creative identity that will serve as a hub for his future projects across music, fashion, design, and community. The initiative will host live events, limited-edition merchandise, music releases, early access to collaborations, and more. “Virginia is where I’m from, but it’s also who I am creatively,” […]
