Fox Racing has officially launched Fox Lab, a new division that aims to blend motocross performance with fashion-forward design. The brand is calling it an evolution of its legacy, writing:
“Introducing Fox Lab: An evolution of the Fox Racing legacy. Since 1974, Fox Racing has set the standard for innovation, quality, and style in motocross. Fox Lab builds on this heritage, blending advanced technical design with forward-thinking creativity to bring the energy of motocross to the fashion world.”
For their first collab, Fox Lab linked with Kiko Kostadinov and created a collection that leans into Kiko’s signature utilitarian style, reinterpreting motocross gear with elevated cuts, futuristic silhouettes, and tonal palettes.
The collaboration fused functional elements like ventilation panels and durable fabrics with a more minimal, directional approach, blending performance and style seamlessly.
Fox Racing has been a staple in motocross since the ’70s, but this new move positions them to step further into the lifestyle and fashion space. With names like Kiko on board, Fox Lab could quickly become a go-to platform for high-concept sportswear.
Below are images from their new Spring/Summer 2026 collection and their collaboration with Kiko Kostadinov:
