Playboi Carti’s girlfriend, Gio, just went viral after lighting up a joint while walking in Telfar’s 20th anniversary runway show. The moment stood out, but somehow still made perfect sense for a Telfar show.
Telfar’s 20th anniversary marked a major moment for the NYC-based brand. Known for breaking rules and reshaping the fashion landscape, Telfar Clemens has built a brand that’s centered around accessibility, individuality, and cultural impact. The anniversary collection kept that same energy, leaning into raw, unapologetic garments.

The runway mixed elevated basics with experimental cuts, creating many new looks to wear with their iconic Telfar bags.
But Telfar didn’t just celebrate two decades of fashion, they reminded everyone why they’re still here today. Most brands wouldn’t let a model smoke on the runway, but Telfar is known for creating viral moments that impact the culture.




