HELLSTAR Sports, launched in early 2024, has officially signed its first Name, Image, and Likeness (NIL) athletes: Danny Lang and Gavin Honore.
Traditionally, HELLSTAR Sports focused on sponsoring youth 7-on-7 football teams but, with this new announcement, they are now officially signing individual athletes.
The first athlete signed is Danny Lang, a four-star defensive back from Mater Dei High School in Santa Ana, California. Lang plays both corner and safety and recently accepted an invitation to the prestigious 2026 Navy All-American Bowl.
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ESPN ranks him among its top recruits in the Class of 2027. He currently has offers and interest from top college programs.
The second signing, Gavin Honore, is also a standout wide receiver from Mater Dei.
Best known for his speed and route-running, Honore recently committed to play for the Georgia Bulldogs, becoming the youngest committed WR in Georgia’s 2027 class.
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For HELLSTAR, this move represents a major step for their brand. What began as a youth sponsorship program is now evolving into a platform that supports elite prep athletes.
By signing Lang and Honore, HELLSTAR continues growing its brand beyond apparel, positioning itself as a serious player in the NIL space.
The brand’s latest move underscores HELLSTAR’s ambition to build an ecosystem that spans all the way from fashion to collegiate athletic representation.
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