In a recent episode of Shirley Ju’s podcast “Shirley’s Temple,” Desto Dubb, founder of Awful Lot of Cough Syrup Clothing, shared insights into the financial intricacies of running a creative business. Notably, Desto revealed that his company incurs approximately $180K in overhead costs each month, alongside $100K in monthly expenses. This substantial financial commitment underscores a crucial reality for anyone in the creative field: to succeed, you often need to invest significantly in your craft.
Desto’s discussion, which took place with well-respected and accomplished culture journalist Shirley Ju, covered key aspects of his business, including team structure and the company’s origins. With a workforce of around 30 employees, of which 6 are on payroll, Desto emphasizes that his growth strategy is centered on continual reinvestment into the brand.
During the conversation, Desto highlighted the philosophy that it “costs money to make money.” His company’s financial obligations include approximately $100K every three months in sales tax alone. This reality serves as a reminder for aspiring creatives: the path to success often requires a willingness to spend, which separates serious professionals from those who treat their craft as a mere hobby.
The recent viral discussion surrounding Lil Yachty’s own $100K monthly overhead further emphasizes this point. Many individuals aspiring to work in the arts may not fully grasp the financial investments necessary to cultivate a sustainable career. The most successful creatives understand the importance of dedicating funds toward their brands and artistry.
In essence, Desto Dubb’s story and insights highlight a critical lesson for anyone in the creative sector: to thrive in a competitive environment, you must be prepared to spend money to make money. This mindset is essential for those looking to turn their creative pursuits into successful business ventures.
