Justin Bieber has finally launched his new brand SKYLRK, marking his first major move since distancing himself from his previous brand, Drew House.
The debut SKYLRK collection features a mix of clean-cut silhouettes, neutral tones, and accessories. It’s a noticeable pivot from the playful, emoji-heavy aesthetic that defined Drew House. This new line leans more casual, drawing influence from Bieber’s personal style evolution over the past few years.
As far as the products, this first drop includes a selection of eyewear, headwear, apparel, and footwear. Everything carries a more elevated feel and appears to be aimed at those who want a futuristic aesthetic.
Justin Bieber is listed as the co-founder and creative director, confirming that this isn’t just another celebrity collab, it’s his full-on design project.
While Bieber hasn’t publicly commented on the exact reasons for stepping away from Drew House, sources close to the brand say it was a creative decision. Drew House, which launched back in 2018, hasn’t released new product in over a year, and its official Instagram has also been inactive. SKYLRK, on the other hand, seems to be focusing much of their efforts on product development.
Justin Bieber’s debut collection for his new brand SKYLRK is available now through SKYLRK’s online shop.
