Manchester City has locked in a massive new deal with PUMA worth over $1 billion, setting a new record in football kit partnerships. The long-term agreement now surpasses Manchester United’s $900 million contract with Adidas, making it the most lucrative kit deal in Premier League history.
The extension will see PUMA continue as City’s official kit supplier, building on a relationship that first began in 2019. Since then, City has won multiple Premier League titles, lifted a Champions League trophy, and established itself as one of the most dominant clubs in Europe.
City Football Group CEO Ferran Soriano called the new deal a reflection of their “shared ambition” with PUMA, saying the partnership has been “transformational.”
The deal includes all clubs under the City Football Group umbrella, which spans 13 teams worldwide, from Melbourne to New York. It marks a major power move in the ever-growing business of global football branding.
