Maison Margiela has named Miley Cyrus the first-ever face of the brand in its Autumn/Winter 2025 campaign. The announcement comes with a series of painted portraits photographed by Paolo Roversi, showcasing Cyrus fully immersed in Margiela’s aesthetic.
In the past, Margiela has worked with ambassadors tied to specific lines or fragrances, like Maddie Ziegler and Sun Yingsha. This marks the first time Margiela has elected someone to represent the brand as a whole.
The campaign first launched across Miley Cyrus and Margiela’s social channels, revealing a series of photos that place Miley deep within the Margiela universe.
The imagery reflects Margiela’s hallmark themes of structure and deconstruction. The AW25 collection echoes that same approach, featuring pieces that appear worn and faded with time.
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