Offset is giving himself credit for one of the biggest brand successes in recent years. On his new album ‘KIARI’, Offset claims his influence directly, saying on the track Pills featuring NBA YoungBoy: “I made n**s put on Denim Tears.”
Offset, who’s been wearing the label heavily for years, believes he played a vital role in making Denim Tears a staple in rap; which grew the brand globally. He even released his own official Offset x Denim Tears collaboration back in 2021, and it sold out instantly.
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Beyond the music, Offset has made the brand part of his lifestyle, often spotted in full Denim Tears fits alongside Cardi B and their children, turning the cotton wreath into a household look. Fans also recall his early co-signs of the brand, which helped push it from underground recognition to mainstream hype.
Offset’s latest claim has sparked debate, with some fans agreeing he was one of the first major rappers to embrace Denim Tears, while others point to different voices in fashion and music who helped fuel the brand’s hype.
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