Ssense, the Montreal-based luxury e-tailer, is filing for bankruptcy protection under Canada’s Companies’ Creditors Arrangement Act (CCAA) to prevent creditors from forcing a sale of the company.
CEO Rami Atallah told staff that their lender had attempted to initiate a sale through CCAA without the company’s consent. In response, Ssense plans to file its own CCAA application within 24 hours to protect its operations and retain control of its assets.
Atallah explained that recent U.S. trade policy changes, namely higher tariffs on imports from Canada and the cancellation of the “de minimis” rule (which had exempted packages under $800 from duties), hit the business hard and were key drivers behind the move.
Ssense’s filing comes after significant challenges, including a 7% reduction in staff earlier this year and a 28% drop in sales during the first half of 2025.
The company emphasized that it will continue operating as usual, with no interruptions to salaries or services. “Our mission is more relevant than ever,” the spokesperson said, reaffirming Ssense’s commitment while restructuring on its own terms.
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