Offset Claims He’s the Reason People Wear Denim Tears

Offset is giving himself credit for one of the biggest brand successes in recent years. On his new album ‘KIARI’, Offset claims his influence directly, saying on the track Pills featuring NBA YoungBoy: “I made n**s put on Denim Tears.” Offset, who’s been wearing the label heavily for years, believes he played a vital role […]
Travis Scott Named Oakley’s First Chief Visionary, Drops New Collab Merch

Travis Scott just landed a new title. Oakley announced him as their first-ever Chief Visionary Officer, locking in a long-term partnership that goes beyond typical brand deals. The move builds on their ongoing relationship and gives Travis Scott creative input across upcoming projects, campaigns, and product designs. To mark the announcement, Travis also dropped a […]