Nike’s Longest-Tenured Employee Nelson Farris Retires After 52 Years
Nelson Farris, often called Nike’s “walking encyclopedia” of company culture, is retiring after more than five decades at the brand. Farris joined Nike in 1973, just a year after the company split from Onitsuka, and went on to hold 16 different roles, traveling to 60 countries across six continents. Farris was at the center of […]
INEVERHEARDOFYOU Reveals First Original Sneaker Following Nike Cease & Desist
After facing a cease & desist over their “F*ck Off 1s” and other custom takes on Nike and Jordan silhouettes, INEVERHEARDOFYOU is back with another shoe, but this time it’s all their own. The brand just revealed its first original sneaker design, ditching the base of Nike models for a completely independent silhouette. The shoe […]
First Look at the Paisa Boys x Nike Collab
Paisa Boys and Nike are teaming up for a bold new collaboration that pays tribute to Los Angeles street culture through a distinctly Chicano lens. The collection mixes motocross, fútbol, and everyday LA style, with graphics and silhouettes rooted in both community and movement. The lineup includes graphic-heavy jerseys, cropped tees, and hoodies stamped with […]
Nike’s VP of Artificial Intelligence Steps Down
Nike’s Vice President of Artificial Intelligence, Jason Loveland, has exited the company, marking another high-level departure as Nike continues navigating major tech and leadership changes. Loveland joined Nike in 2021 and played a key role in integrating AI and machine learning across the brand’s operations, including predictive analytics and digital experiences. His departure comes during […]
First Look at Lil Baby’s CBFW x Nike Air Force 1 Low
A new Nike Air Force 1 Low collab has surfaced, and this time it’s tied to Atlanta rapper Lil Baby. The pair keeps it clean and classic with an all-white leather upper, but what makes it stand out is the “CBFW” branding stamped near the heel, a nod to Lil Baby’s brand Close Friends, Better […]
First Look at the NOCTA x Vybz Kartel Collab
The first look at a NOCTA x Vybz Kartel collaboration just surfaced online. Vybz Kartel was seen wearing the unreleased gear during his surprise appearance at Wireless Festival, where he briefly performed alongside Drake. The unreleased pieces include a dark green mesh two-piece set featuring oversized graphics, NOCTA branding, and nods to Jamaican culture. Burgundy […]
A$AP Bari Accuses Nike of Copying VLONE’s Air Force 1 Design
A$AP Bari is calling out Nike for what he sees as a blatant case of stolen design. The VLONE founder took to social media today to accuse the Swoosh of ripping off his brand’s signature Air Force 1 colorway with its latest “Black/Tan” release. At first glance, the similarities are hard to ignore. Both sneakers […]
First Look at Drake’s NOCTA x CPFM x Nike Merch for Wireless Festival 2025
New photos have surfaced online showing exclusive merch for this year’s Wireless Festival, revealing a collab with Cactus Plant Flea Market (CPFM) and Nike through Drake’s NOCTA label. The new pieces were spotted at the merch booth and show off CPFM’s signature style, flipped through the lens of NOCTA’s clean sportswear approach. One jersey features […]
Nike Veteran Aaron Cain Named New CEO of Converse
Nike has appointed Aaron Cain as the new CEO of Converse, marking a major leadership shift at the iconic sneaker brand. Cain steps into the role after Scott Uzzell, who is moving into a new leadership position within Nike. Cain has been with Nike since 2006, most recently serving as VP of the company’s Global […]
Nike Reveals New Air Force 1 Inspired by The Matrix
Nike just previewed a new Air Force 1 Low that inspired by The Matrix. Dressed in all-black leather, the upper features streaks of neon green embroidery that mimic code raining down similar to scenes within The Matrix. The green embroidery show up across the side panels, heel, toe box, tongue, and a tiny embroidered Swoosh […]
