Travis Scott just landed a new title. Oakley announced him as their first-ever Chief Visionary Officer, locking in a long-term partnership that goes beyond typical brand deals. The move builds on their ongoing relationship and gives Travis Scott creative input across upcoming projects, campaigns, and product designs.
To mark the announcement, Travis also dropped a new line of Oakley collab merch on his website. The collection includes oversized motocross-style jerseys, vintage-washed tees, and a pair of co-branded Oakley sunglasses. The color palette leans into earth tones and dark neutrals, matching his usual design code.
Travis and Oakley first teamed up for the “Escapism” campaign, and this latest step signals a deeper commitment from both brands. With Travis now officially on board in a visionary role, expect more crossovers between music, fashion, and Oakley.
