Fox Racing Launches New “Fox Lab” Fashion Brand
Fox Racing has officially launched Fox Lab, a new division that aims to blend motocross performance with fashion-forward design. The brand is calling it an evolution of its legacy, writing: “Introducing Fox Lab: An evolution of the Fox Racing legacy. Since 1974, Fox Racing has set the standard for innovation, quality, and style in motocross. […]
Justin Bieber Drops First SKYLRK Collection
Justin Bieber has finally launched his new brand SKYLRK, marking his first major move since distancing himself from his previous brand, Drew House. The debut SKYLRK collection features a mix of clean-cut silhouettes, neutral tones, and accessories. It’s a noticeable pivot from the playful, emoji-heavy aesthetic that defined Drew House. This new line leans more […]
Heron Preston Splits From New Guards Group, Buys Back Full Control of His Brand
Heron Preston is officially independent. The designer has announced his departure from New Guards Group, the company that helped launch and manage his namesake label since 2017. New Guards Group has been shedding many brands from their portfolio recently including Ambush, Palm Angels, and Off-White. In a statement, Preston revealed he’s regained full ownership of […]
Nike Reveals New Air Force 1 Inspired by The Matrix
Nike just previewed a new Air Force 1 Low that inspired by The Matrix. Dressed in all-black leather, the upper features streaks of neon green embroidery that mimic code raining down similar to scenes within The Matrix. The green embroidery show up across the side panels, heel, toe box, tongue, and a tiny embroidered Swoosh […]
Marc Jacobs and Mowalola Launch New Collaboration
Marc Jacobs and Mowalola have officially linked for a new 10-piece collection. The capsule includes a mix of graphic-heavy garments, engraved accessories, and studded bags. One of the standout designs is the all-over graffiti tee with “MOWALOLA” blasted across the chest. This piece pays homage to Mowalola’s graffiti bomber, which has been seen on celebrities […]
First Look at the FTP x Reebok Premier Trinity Shoe Collab
Zac FTP just gave a full look at the upcoming FTP x Reebok Premier shoe in a new photo shared to his Instagram story. The image shows an all-black base with FTP branding across the upper, white reflective laces, and a Reebok logo tab near the tongue. The tearaway design is still expected, but this […]
KidSuper Reveals Custom Mercedes-Benz at Paris Fashion Week
KidSuper revealed their new collaboration with Mercedes-Benz, unveiling a fully customized CLA model along with a matching apparel collection. The car, which looks straight out of a video game, features custom patchwork body panels, external rivets, and a hot air balloon attachments. Matching the car is a full line of apparel including workwear-style jackets, utility […]
ASAP Rocky Drops “Stop Snitchin” AWGE Merch During Paris Fashion Week
ASAP Rocky just launched a new AWGE collection, which coincided his show at Paris Fashion Week. Standout items include a “Stop Snitchin” tee, which is a direct response to his court case with ASAP Relli. ASAP Relli is Rocky’s former friend who claimed he was shot at by the rapper. Throughout the case, one of […]
Born X Raised Reveal New Looney Tunes Collab
Born X Raised have just announced a new collection in collaboration with Looney Tunes. The capsule includes graphic tees, hoodies, and accessories featuring Bugs Bunny, Daffy Duck, Tweety Bird, and other classic characters. They even enlisted OhGeesy to help showcase the items. From bold character prints to subtle co-branded hits, the drop taps into the […]
Travis Scott Named Oakley’s First Chief Visionary, Drops New Collab Merch
Travis Scott just landed a new title. Oakley announced him as their first-ever Chief Visionary Officer, locking in a long-term partnership that goes beyond typical brand deals. The move builds on their ongoing relationship and gives Travis Scott creative input across upcoming projects, campaigns, and product designs. To mark the announcement, Travis also dropped a […]
